Do you know your purpose? Why were you put on this earth? What is the purpose of your business? What purpose does your business support? What purpose does your product serve?
Much has been written about purpose. In coach training one of the first things you learn is to identify your purpose and to create your purpose statement.
What is purpose?
Purpose is what inspires you to get up in the morning. Nick Craig and Scott Snook in their article, From Purpose to Impact describe leadership purpose as “your leadership purpose is who you are and what makes you distinctive.” Leading on purpose is about leading with a specific or aim.
Purpose Driven Organization
Most organizations don’t do a very good job of articulating what they stand for. The leader’s purpose must permeate the company; therefore, the leader’s purpose must be clear and easily understood.
Answer these three questions to identify your organization’s purpose.
1. What do you promise that no one else in your industry can promise?
2. What do you deliver that no one else can offer?
3. What do you believe – that only you believe?
Purpose Driven Content Marketing
Purpose driven content marketing is a way for a business to bond with a target audience based on their shared needs and interests – including supporting a worthy cause. Here are a few examples listed by Ann Gynn, Tech Tools editor for Chief Content Officer magazine.
Uber ran a campaign that promoted a discount code that, when redeemed, resulted in a $1.00 donation to Mothers Against Drunk Driving.
Nestle’s Crunch has a campaign to get girls to camp.
Thundershirt gives a portion of their revenue to Petfinder.com Foundation.
We will always remember Proctor and Gamble’s “Like a Girl”?
Do you know your purpose? Is your company’s purpose evident? Here is an exercise that we used in Second Blooming for Women that will help you clarify your purpose. It is a pdf and it is without viruses. Please click on Purpose Statement Exercise