
Second Blooming for Women: Growing a Life That Matters After Fifty
The no-nonsense book for middle-aged women (and beyond)
Life’s a series of new beginnings, and when a woman turns 50, it’s time for her to decide if she’ll put her head in the sand, or defy our culture’s youth bias—and plant fresh seeds for an abundant new harvest.
While the latter requires work, this book will have you excited about your potential, and aware of how very needed your voice and contributions are. The world needs you to thrive, and Second Blooming is your springboard for doing it.
“I have enjoyed greatly the second blooming that comes when you finish the life of the emotions and of personal relations; and suddenly find—and at the age of fifty, say—that a whole new life has opened before you.”
– Agatha Christie
THE PROBLEM
As women approach or pass fifty—with decades yet to live—our youth-oriented culture can make us feel marginalized. How can we minimize the pitfalls and maximize our opportunities, so we keep what we treasure from our lives so far, while creating a rich, nourishing future?
OUR SOLUTION
We guide you in stepping out into a future filled with greater confidence, self-awareness and courage. Through practical steps and revealing self-quizzes, you’ll recognize and harness your strengths, clarify your dreams, and discover your personal path for thriving in your Second Blooming.
OUR PROMISE
Engage actively with Second Blooming, and you will:
- Claim your personality, talents, and strengths;
- Clarify your passions, dreams, and values;
- Build confidence and self-trust;
- Design a plan to translate your purpose into action… and more!
from our Readers…
“I bought this book after learning I wasn’t the person I thought I could be at my age and it was very helpful for me. I learned a few things that might help me meet new people who I have things in common with and how to act about meeting them. Thanks.”
– Kindle customer
“This book is optimistic and uplifting for any age woman who is looking to make the most of what she has and where she is at the moment. There are suggestions for surveys and online “tests” to be utilized if you wish at various points during the process. The metaphor of the garden and the way to keep it flourishing are appropriate and make for a good-looking book as well as a pleasant reading experience.”
– Virginia Brace
“You’ll find yourself wanting to copy sections of this book for your friends! But you don’t really have to make copies. For many of the exercises you can go to the second blooming website. I enjoyed the presentation, the tips and various practical ways to stop and look at your life. You will benefit from reading this book whether you are in your 20’s or have made it all the way to 60!”
– librarianv
“The Guide for women over 50 looking to uncover and cultivate their talents, strengths, and skills as they embrace their second life.”
– Jeff Nall, Editor in Chief, Coming of Age Magazine
“Many women fear turning fifty in our society. After all, beauty fades, health deteriorates and friends start dying. Why would anyone look forward to turning fifty with all of these losses? According to Kathleen Logan and Dr. Betsy Smith who wrote the comprehensive, Second Blooming for Women: Growing a Life that Matters after Fifty, there’s a lot of gains to look forward to in life’s second act. In this book the authors use the extended metaphor of flowers, soil and root systems to illustrate the blossoming of the mature years; this is a period of time for women to take charge of their lives and take advantage of the possibilities. What are these possibilities? They can include starting a new career, developing a talent that has lain dormant for years, or making a concerted effort to forgive and let go old habits that hold you back from your potential.
– Alice Osborn
This book encourages women, not just those fifty and up, to take pride in their individual gifts and to move beyond thinking of themselves as just a pretty face, gorgeous legs or long blonde hair. Reaching fifty is not a death sentence; it is a milestone that must be honored and cherished because the next chapter is going to prove amazing. It does take courage to turn fifty and to be bold with your life, but what are you going to lose? Your life matters. Logan says, “Like bulbs your dreams are awaiting their season to burst forth in colorful abundance. It’s time to let those bulbs poke through, time for you to bloom. Dreams don’t have expiration dates.”
Meet the Authors

Kathleen Logan
In a seemingly peripatetic life, Katheleen’s been an elementary school teacher, Navy officer, writer and speaker on Navy deployments, counselor, college instructor, and Coordinator of an Employee Assistance Program in Pensacola, Florida. In her seminars, she inspires and empowers people to trust themselves while developing a vision for their future.

E.L. Betsy Smith, PhD
A proud Texas Aggie who is well into her own Second Blooming, Betsy is a certified professional executive, life and advocacy coach. Her sense of humor, boundless energy, and passion create her coaching style—fast-paced, bold, purposeful with great results, and of course, fun! Betsy has articles published in magazines and academic journals and is a well-known speaker and seminar leader.